The PANTONE Colour of the Year 2020 – Classic Blue

The classic shade of blue is particularly useful for everyday wear. All product groups feature Classic Blue, from men's jeans and jumpers to either plain shirts or shirts with understated patterns in matching shades. Blue is always a good choice, and will always create an understated and smart look.

Blue has an inherent calming effect on us and exudes trust, safety and security. We also want to feel secure in the outfits we wear, as we have to manage our often stressful everyday lives whilst wearing them. Particularly in times of tremendous change and rapid technological progress, we therefore long for something less fast-paced and reliable. The PANTONE Colour of the Year 2020 embodies precisely these characteristics.

"We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky Classic Blue encourages us to look beyond the obvious to expand out thinking; challenging us to think more deeply, increase out perspective and open the flow of communication.

Leatrice Eiseman, Executive Director of the PANTONE Color Institute

In late spring, Classic Blue looks fresh as soon as it is combined with more striking contrasting shades. Strong coral or bright lime add a first hint of summer and create outfits that represent activity, fun and liveliness. This combination exudes optimism and make you look forward to that summer feeling.

Fashion industry trendsetters and fashionistas are combining the PANTONE Colour of the Year 2020 with metallic finishes and glittering shades to great effect. The interaction between the exciting finishes and the glittering colours in combination with the restful shade of blue creates and elegant look that is suggestive of the sky at dusk.

Classic Blue is therefore not only a classic colour but also the perfect basis for combinations with unusual colours such as winter whites, shimmering warm nuances and more playful colours and finishes, and therefore also a perfect shade for those who prefer a more exciting look.

As you can see, we totally love the colour PANTONE has chosen as this year's Colour of the Year, because blue is simply always modern and elegant and therefore offers us a range of combination options that is probably wider than that of any of their previous choices. Which look is your favourite? Browse our shop and get some inspiration from the new collections.